Studio Maple · Work · Project One

Project One

An AI assistant for fintech ops — shipped to 12k users in 6 weeks.

AppAIFintech
Client
Acme Financial
Year
2025
Role
End-to-end
Duration
6 weeks
Stack
Next.js · OpenAI

The brief

Acme's ops team was spending 14 minutes per support ticket — most of it stitching context across five tools. Customers were waiting. Agents were burning out.

They came to us with a question: could AI cut that time without losing the human touch?

What we built

UX & Research

Watching the work happen

Two weeks shadowing agents revealed the real bottleneck: not answering tickets, but assembling context across five systems.

Design

A tool that disappears

A side panel inside the existing CRM — no new tabs, no new tools. Suggestions appear as the agent reads the ticket.

AI & Engineering

RAG over their actual systems

A retrieval pipeline reading from Stripe, Linear, Slack, and customer account history. Tuned for accuracy, not flair.

Security

Cyber discipline

SOC2-aligned audit logs, role-scoped retrieval, no LLM training on customer data. Reviewed by their CISO before launch.

Side panel inside the CRM
Suggested response detail
Audit trail view
−71%

average ticket resolution time, 6 weeks after launch — without losing the human in the loop.

Next project

Project TwoA creator platform with end-to-end content tools and live commerce.

Read the case study