The brief
Northwind's creators had outgrown their patched-together stack — three SaaS tools held together by Zapier and goodwill. Live shopping was on the roadmap and impossible on the existing setup.
What we built
UX
A workflow, not a feature list
We mapped the creator's full week, from idea to revenue. Then collapsed five tabs into one surface.
Engineering
One platform, real infra
A monorepo, a real database, and event-driven pipelines for live streams, orders, and payouts.
Design
Calm, professional, brandable
A theme system so each creator's storefront feels like theirs, not ours.