The brief
Initech's onboarding was a wall of medical questions. Most patients dropped off before reaching the value.
What we built
Research
One real conversation
We watched real patients fail in real time. The shape of the fix was obvious by hour two.
UX
Earn the next click
We split twelve required questions into three short steps, each with one clear payoff. Optional questions moved to settings.
Design
A medical product that doesn't feel medical
Calm, friendly, accessible. Maintained WCAG AA throughout.